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How to Start Building a Relationship with Your List from the Beginning
You want to have a great relationship with your list. But these things take time. When someone first joins your list, they might not know much about you at all. This is the perfect time to let people get to know you, and what to expect from you in the future.
Welcome Email
The very first message you send sets the tone of your emails. It should let your audience know that you appreciate them, and value them. It also lets you set their expectations of what will happen in the future. This is where you start building a relationship with your new subscribers.
Begin by creating a welcome email with the needs of your audience in mind. Explain to them how being a subscriber benefits them. Since a very high percent of your subscribers will open your welcome email, it’s the best time to strengthen trust in the budding relationship.
There are many things that you can do in this first email that will help you get them to open more emails in the future.
Give Them What They Signed up For. No matter what else you say in your email, the most important thing that needs to be in that first email is whatever got them to sign up in the first place. If you told them you were giving them a product, give it to them or tell them where to…
