Email marketing is a great way to build and grow a relationship with your audience. It can also help them get to know you better, learn from you, and purchase from you in the future.
Having an email list enables you to send email messages at intervals. This will result in increased engagement and customer retention. It helps you create an emotional connection with your customers. They’ll be getting content that interests them and will be learning more about you at the same time.
Building an email list is not about gathering email addresses to add to a database. It’s about starting, growing, and nurturing relationships with those subscribers. It’s about providing value to them, so that they want to keep getting emails and learning from you.
When you first start an email list, you may wonder how you will ever get to a point where you have many people on it. The good news is there are many ways to build your list, and most of them don’t cost a thing.
Here are seven ways to your your email list quickly:
1. Start With Your Website
Your website is a great place to start building your list. If someone comes to your site and likes what they see, you want to be in contact with them.
This is where you can offer them a free opt-in on your site. Come up with something that you can give them for free. Then, tell them that as soon as they give you their email address, they can have that item. It can be an eBook, course, checklist, worksheet, or anything else you can dream up. Once you have this, you can put a box in your header or on your sidebar offering this item in return for their email address. You can also add a pop-up form to get someone to sign up for your list as well.
2. Start a Giveaway or Competition
Giveaways offer a fun and effective way to build your mailing list. They typically have a desirable prize but are not so hot that people don’t want to take the risk of entering. Prizes should be something digital, so you can easily give them away.